Sponsorship a Good Idea for County Image

Inland Valley Daily Bulletin › June 24, 2007

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Summary

The county's sponsorship deal with California Speedway has been a golden opportunity to polish San Bernardino County's image and expand its marketing potential.

The county made the right choice in extending its contract for Opportunity, California FanZone.

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Extract

Sponsorship a Good Idea for County Image

In the first year of its three-year contract of title sponsorship of the Opportunity, California FanZone at t...

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