Race-Sponsor Decals Command More Than $200k Apiece

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FONTANA - When the winner of Sunday's Auto Club 500 takes the checkered flag at California Speedway, it will be a very different type of victory than in the early days of auto racing.

In 1938, on the wide sands of Daytona Beach, Fla., the winner of what is regarded as the first NASCAR race ever took home a bottle of liquor, a box of cigars and a case of motor oil.

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Race-Sponsor Decals Command More Than $200k Apiece

Last weekend, when Jeff Gordon finished first in the 47th official running of the Daytona 500, he cashed a check for more than $1.47 million. Bobby Labonte, whose engine blew after 14 laps and doomed him to last place of the 43 s...

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