Summary
When Sean Kang isn't cutting deals in English, the finance manager at Long Beach Honda is cutting deals in Korean.
"It's all about finding common ground with the customers," said Kang, 41, who immigrated to the U.S. from Korea more than two decades ago.See the full content of this document
Extract
Language Skills Speak Well of You
Kang's boss, Mark Niedringhaus, has a knack for attracting bilingual associates. The salesmen at Long Beach Honda speak Farsi, Russian, Vietnamese, Cambodian, Chinese and Spanish. More than 15 percent of Niedringhaus' customers would rather negotiate in one of these languages.
"It's definitely a plus if the people here can speak a different language and chew gum at the same time," said Niedringhaus, ...See the full content of this document
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